Outline: Survey Design/Content and Reception Analysis
- What are the advantages of conducting surveys?
- What are the four methods for administering surveying questionnaires?
- What are the advantages of having questionnaire administered by interviewer?
- What is the biggest drawback to mailed questionnaires?
- What are the advantages of conducting telephone surveys?
- What are the advantages and disadvantages of electronic (e-mail and web) surveys?
- What are the relative advantages of 1) closed questions and 2) open-ended questions?
- What are the key guidelines for writing survey questions?
- What is a double-barreled question?
- What is a “push-poll” survey?
- What is the fundamental purpose of content analysis?
- What are Gerbner’s major findings about violence on television?
- What is the meant by “narrative analysis”?
- According to Snitow, what are the key elements of the typical romance novel?
- What are the common conventions of the typical pornographic movie?
- What are the weaknesses of narrative analysis?
- According to Gerbner, what are the “cultivation” effects due to television violence?
- What are Jenkins’ criticisms of “media effects” research?
- According to Jenkins, what are the reasons for the appeal of violent entertainment to teens?
- What is meant by the term polysemy?
- What were Vidmar and Rokeach’s key findings about All in the Family viewers?
Gerbner (pps. 339-348); Jenkins (pps. 385-395); Vidmar and Rokeach (pps. 36-47)
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